Apple just bought a startup that reads people’s emotions
http://www.marketwatch.com/story/apple-just-bought-a-startup-that-reads-peoples-emotions-2016-01-07
http://www.wsj.com/articles/apple-buys-artificial-intelligence-startup-emotient-1452188715?mod=mktw
Apple Inc. has purchased Emotient Inc., a startup that uses artificial-intelligence technology to read people’s emotions by analyzing facial expressions.
It isn’t clear what Apple AAPL, +0.65% plans to do with Emotient’s technology, which was primarily sold to advertisers to help assess viewer reactions to their ads. Doctors also have tested it to interpret signs of pain among patients unable to express themselves, and a retailer used it to monitor shoppers’ facial expressions in store aisles, the company had said.
Improving image recognition is a hot topic in Silicon Valley, where Apple rivals Facebook Inc. FB, +0.15% Alphabet Inc.’s Google and others are investing heavily in artificial-intelligence techniques.